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The Nigerian market is a huge market and Nigerians are very fashion-conscious; they appreciate a strong value fashion-brand. Max Fashion is the largest value-fashion brand in the Middle East, launched in the UAE in 2004 and opening its first branch in Abu Dhabi in the same year. It is now shifting its attention to sub-Saharan Africa, among other regions in the world. With a friendly shopping experience, Max Fashion delivers a 'more fashion more value' concept.
Max Fashion offers affordable fashion every season of the year. The company sells its own-label apparel for all ages, along with footwear and home accessories.
It already has about five stores in Egypt and it has opened business in Libya through a franchise partnership after the Libyan uprising. Aside from the Northern Africa region, the brand has two outlets in Nigeria, where Max Fashion aims to provide Nigerians with world class fashion at an affordable price.